Updates & Insights
From Identity’s
Cutting Edge

Complexity guides strategy.

Read the full press release →

One PhD's path to a crucial role on our data team.

Book your appointment to strategize identity in 2023.

Read the full press release →

Read the full story in MediaPost

Fully configurable and transparent, Architecture is the identity suite for a composable first-party era.

You need a holistic view of the customer. Ask a marketer how it's done.

Joins cohort of women leaders at the cutting edge of data science.

Overconnected identifiers can stem from oversimplified identity — but sometimes, that isn’t all bad....

What MediaWallah solves for, our partnership with Snowflake, and more.

Read how this polymath is supporting our data efforts, with a dash of curry.

Step one is to clarify terms. Learn why in our latest for Advertising Week.

With RampUp around the corner, now is the time to reserve your identity discussion.

Hear our CEO's onstage perspective during CES 2023.

Keep more sources from turning into more chaos.

Catch the wide-ranging discussion on identity in a world where the rules have changed.

For greater efficiency in your marketing tech spend, think like Marie Kondo.

Clean Rooms, Clean Technology, and why the distinction matters.

Offering will provide joint customers with seamless identity access for matching at scale.

Zero in on your “CDP + identity” approach.

MediaWallah's Nancy Marzouk weighs in on Amazon's latest clean room moves in Adweek.

Read our CEO's latest for Advertising Week

Book your appointment to strategize identity in 2023.

Match rates only tell part of the story. Get a better picture.

You've done the heavy lifting to aggregate internal data. What's next?

Read our latest in AdExchanger.

Read the full press release of this industry recognition.

Tracksuits, sci-fi, and SQL are ways this engineer forges his own path.

Read our CEO's perspective on the latest P&G / UID2 partnership.

Is your RMN taking these four identity use cases into account?

From the race pool to data automation, speed is key for this new Wallah.

Make the right clean room decision for your company.

Hot new IDs can be rife with limitations. But brands can still maximize value.

Get your 1st-party IDs on the right track, based on our research.

Read our CEO's advice to founders in SalesTech Series.

What stood out this year — and what it foretells for 2H 2022.

Who benefits most from the new offering? Our CEO Nancy Marzouk provides answers.

HEMs, MAIDs, and IPs: get clear data on the hottest alternate identifiers.

The right way to do “in-housing” to stay in control.

Our Lead Data Analyst on Choosing Nimble Over Large.

Learn to manage the tidal wave of data clean room tech.

Up your CDP game with a world-renowned CDP authority.

Our latest for the ANA: First-party means more fragmentation. Unified identity is the answer.

A Careers Q&A with Tulio Hernandez, Senior Data Engineer

Read about our transformative partnership with Nielsen Australia.

Read in Security Magazine: Find the right data clean room for your unique profile.

Secure your in-person discussion in San Francisco or Austin.

Read in VentureBeat how the rise of first-party data is transforming business partnerships.

A Careers Q&A with Vivian Lu, Ph.D.

Watch our CEO's latest interview on Beet.TV.

Key takeaways from our panel at the Mediaocean Retreat.

A clean room explosion is just getting going. Read what it means for business.

Read how we're honoring our clients and partners through three stellar organizations.

An exclusive conversation with Aimee Irwin, VP of Strategy at Experian.

Read the new roadmap for balancing customer experience and data security.

Craft identity resolution to your CX and privacy goals.

New York, NY –  November 17, 2021 – MediaWallah, the identity by design provider...

MediaWallah’s CEO on our Series A and what’s next: Extending our unique value across...

Fortney to expand sales team to service growing demand for future-proof identity solutions. New...

CDPs need identity to work their best. In our latest AdExchanger POV, get insight...

MediaWallah in the leaders’ circle of identity resolution providers, top third of the Inc....

Adobe and MediaWallah are expanding their partnership, giving marketers an enhanced 360-degree customer record...

The “Cookiepocalypse” and Ad ID changes are coming soon. Are you focused on the...

Learn the secrets to a more effective customer experience (CX) tech stack in this...

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Collaboration to offer Adobe Audience Manager customers enhanced control in the face of third-party...

A new direction for MediaWallah, and for the identity industry. It’s time to decentralize....

Critical data strategies for a world of sudden change. From a global pandemic to...

How much value you get from identity resolution depends on how you structure your...

In these challenging times, many brands have made a strategic decision to focus less...

If you’ll be at RampUp 2020, there’s still some time to set up a meeting...

Is the reign over for possibly the most pervasive “pipes” in marketing data? As...

If Google Chrome finishes off third-party cookies, what does it mean for the identity...

Here’s how to schedule time to talk identity resolution strategy at CES. CES isn’t...

Just in time for your holiday gatherings: how (and why) to tell family and...

Many brands think they’re ready for what comes after the third-party cookie.Think again, Nancy...

“I don’t want to leverage a walled garden but there doesn’t seem to be...

For those who know about programmatic reserve, it’s still unclear whether the cost of...