MediaWallah, Inc (hereinafter “MediaWallah”,” “we,” “us,” “our”) respects each person’s right to privacy. Our Privacy Policy explains the ways in which we collect information and maintain and use that information.

Guide to Content

‍Data Collection and Use Practices for Our Company Website
Data Collection and Use Practices for our Services
Data Retention
Data Security
Legal and Regulatory Compliance
Third Parties
Children
Third Party Service Providers
Business Transfers
Aggregate Information
Information for European Union and Switzerland Residents
Information for Residents of California, Virginia, Colorado, Connecticut, Utah And Nevada
Changes to This Privacy Policy
Contact Us


Data Collection and Use Practices for Our Company Website
‍This portion of our Privacy Policy explains how we collect, use and share information in connection with, your use of our company website (the “Website”), and how you can exercise your privacy rights regarding such information. This Privacy Policy only applies to the data we collect through our Website. If you are a consumer and would like to understand how MediaWallah collects, uses, and discloses data through its technology and services, please review the portion of this Privacy Policy entitled “Data Collection and Use Practices for Our Services.” 
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Information We Collect Related to Use of Our Website
The term “PII” refers to information that identifies you as a specific individual, such as your name, mailing address, email address, phone number, or other information that identifies you as a natural person. In general, you can visit our Website without providing us with any PII. However, you may choose to submit PII through our Website in order to communicate with us (for example, to ask a question about our Services).  

We may also collect information (including PII) about you from third parties. For example, if you are on another website and you opt-in to receive information from MediaWallah on that website, that website will provide your contact and other information to us so that we may contact you as requested. We may supplement the information we collect directly with information we collect from third parties. 

We and our third-party service providers may automatically collect certain information when you interact with our Website, such as the browser and operating system you are using, the URL or advertisement that referred you to our Website, any search terms you entered into a search engine that led you to our Website, the pages within our Website that you visited, the time of day you visited our Website, the IP address of the network that you use to connect to the Website and unique identifiers for any computer, mobile phone, or other device used to access our Websites (together, “Usage Information”).  

Social Features on our Website
The Website may offer social sharing features and other integrated tools (such as the Facebook“Share” button), which let you share actions you take on our Website with other services, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features. 

Cookies and Similar Tracking Technologies
We and our third-party service providers, including third-party advertisers and analytics providers, may use cookies or similar technologies to collect Usage Information when you visit our Website. A “cookie” is a data file stored on your computer’shard disk or similar device when you retrieve content from a Web server.Cookies may be used for a variety of purposes, e.g., to identify your device when you revisit our Website, to recall your authentication information, to store information related to your navigation throughout our Website, or to enable certain features on our Website. We may also employ software technology known as “web beacons” or “tracking tags” to help us keep track of what content on our Website is effective and to serve relevant advertising to you. Web beacons are small graphics with a unique identifier that may be invisible to you, and which are used to track the online activity of Internet users.  

How We Use Information of Website User
We collect, store and use information about you to: (a) enable you to use our Website, and to provide related user service, such as responding to your questions; (b) administer and develop our business relationship with you and the company you represent, and contact you with administrative communications, if applicable; (c) provide you with information, products, or services that you have requested or agreed to receive or that we otherwise believe will interest you; (d) tailor content, recommendations and offers we display to you; (e) conduct internal analyses, such as surveys and market research, to improve our Website, our products and services, and for other internal business purposes; (f) process information you provide via our Website, including verifying that your e-mail address is active and valid; (g) enforce our terms and conditions, protect our business or this Website; and (h) carry out purposes as disclosed at the time you provide your information, with your consent. 
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‍Analytics Providers, Ad Servers, and Similar Third Parties Providing Services for the Website
We work with network advertisers, ad agencies, analytics service providers and other vendors to provide us with information regarding traffic on our Website, including pages viewed and the actions taken when visiting our Website, to serve advertisements for our Services on other digital media properties, and to provide us with information regarding the use of our Website and the effectiveness of our advertisements. For example, if you view or click on an advertisement for our Services, our service provider(s) may be able to tell us the advertisement that you clicked on and where such advertisement was displayed. Our service providers may set and access their own tracking technologies on your device (including cookies and web beacons) and may otherwise collect or have access to information about you and your visits to and activity on the Websites, as well as on other websites or online services. 
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Your Choices as a User of our Website:
You may opt out of receiving promotional and marketing communications from us by emailing us at privacy@medialiance.com or by using the opt-out mechanism included in the commercial emails we send. Even if you opt out, we will still send you certain communications relating to your use of our Websites, service announcements, notices of changes to this Website Privacy Policy or our Terms of Use or similar administrative or transactional messages.  

We use a variety of service providers to perform advertising services. Some of these companies are members of the Network Advertising Initiative (“NAI”) or the Digital Advertising Alliance (“DAA”).These organizations provide tools for opting out of online behavioral advertising by participating companies. You may elect to block cookies as described under the “Opting Out”section below, or you may elect to opt-out from online behavioral advertising from participating companies as described under the “Opting Out” section below(see the sub-heading entitled “industry opt-outs”). Please note that opting out through these mechanisms does not opt you out of being served advertising from the participating companies. You will continue to receive ads from participating companies that are not targeted to your interests while online.  

Data Collection and Use Practices for Our Services  
‍Overview of Our Services
MediaWallah provides data connectivity services designed to enable our clients, who are marketing and technology platforms, data companies, brands, and publishers, to reach consumers with greater efficiency and more relevant messages across various digital channels, including online and mobile (the “Services”). Through our Services we establish user connections between devices, browsers, apps and events, and provide data, insights and reporting to clients for commercial and advertising purposes. 

In this privacy policy, “users” (also referred to as “you” or “your”) means end users or visitors of browsers, applications, devices or other forms of media; “partners” means suppliers and data sources who provide us with data related to users; and “clients” means our customers.  

In order to provide our Services, we collect and store select information from devices, applications and browsers directly through the tracking technologies described below. We may also receive additional information about the device, browser, application, a user or a user’s use of a device, website, application or browser from partners or clients that have an existing relationship with the user, or from other third parties
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Data Elements We Collect and Share for the Services

• Time stamp
• User agent string that specifies device and browser information
• Operating system
• Device type (in case of mobile devices)
• IP address
• Unique device identifier stored in a browser cookie
• Mobile ad identifiers (in case of mobile devices)
• Third-party cookie identifiers
• IFAs and/or CTV ID (identifiers that are unique to a device, such as a connected TV or streaming device)
• Web page or application where an ad may be placed
• Web page or application that the individual is using when a MediaWallah pixel fires
• Anonymous data that can be extrapolated from an IP address. For example we may be able to determine a user’s general location
• Obfuscated user identifier, such as a hashed email
• Whether or not the user is accessing certain pages, features or ads or is responding to marketing messages
• Ad requests shared with us by our partners
• Name (from certain third-party partners)
• Address (from certain third-party partners)
• Email (from certain third – party partners)

For the purpose of our Services, we do not collect the following information from users:

• Phone number
• Password
• Sensitive personal data, such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health and information about sex life. 

Tracking Technologies Used  for the Services

The technologies that we may use to collect information for our Services include: 

• Cookies. A cookie is information that is stored on a user’s computer or device that can uniquely identify the browser utilized by the user. Cookies may be stored for different periods of time depending on how they are used. “Session cookies” store information that is only relevant for your current activity and are no longer accessible after you shut down your browser. “Persistent cookies” remain after you close your browser and may be accessed by your browser on subsequent visits.
• Pixels. A pixel is a piece of code that may be used on a website you visit or email messages that you view or receive, which allows our clients, partners and us to record the types of information specified above (see the section entitled “Data Elements We Collect). Pixels are also known as “web beacons” or “tracking tags.”
• Application software development kits(SDKs). An SDK is a library of code that is embedded directly in partner applications. We may collect information via an SDK about select user behavior in an application (e.g., when a user opens an application or interacts with that application).
• Server-to-server connections with our partners and clients. We may use a server-to-server connection to collect or exchange information when an SDK integration is not feasible or practical for our partners. 

We use the tracking technologies listed above across platforms including websites, mobile applications and emails for the purpose of providing our Services.  Examples of how we deploy these technologies include: (1) when an ad is delivered and (2) when we integrate with our partners’ websites, newsletters and applications.  

We do not use “zombie cookies” or “history sniffing.” We do not use local storage and flash cookies. 

How We Use the Information We Collect for the Services
We use the data we collect to establish connections between devices. These connections allow us to understand that a single user or household is accessing advertisements or content from multiple devices.  

We also use the data we collect for the purpose of enabling our clients to perform online behavioral advertising (which we define to mean advertising to users based on their interests as inferred from their activities across websites or apps over time). 

We use the data we collect to provide data, insights and reports to our clients, to enable our clients to synchronize or target advertising or content, and to enable our clients to understand the performance of advertising or content across relevant devices.  

In cases where a user provided opt-in consent, we may also use the data we collect to enable our clients to perform advertising based on the precise location of the user. 

The data we collect may also be used to detect fraudulent activity, to administer and enhance the Services, to perform internal analysis and to improve our Services. 

If you would like to opt-out of being tracked uniquely by MediaWallah, please see the section below entitled “Opting Out”. Because web browsers, mobile apps and other forms of media have different identifiers, you will need to opt-out of each environment separately.

Sharing the Information We Collect  for the Services

We may disclose the data we collect to third parties (such as, but not limited to, digital advertisers or companies like Oracle) for a business or commercial purpose, including to provide data, insights and reports to our clients, to enable our clients to synchronize or target advertising or content, and to enable our clients to understand the performance of advertising or content across relevant devices.

Such data may also be shared with other recipients such as our service providers, as further described in this privacy policy.

Opting Out in Relation to Our Services

There are several ways you can opt-out of being tracked uniquely by MediaWallah: To opt out of cookies on desktop and mobile browsers:

• Block all cookies by disabling cookie use in your browser. Please refer to your browser settings in order to block all cookies. Blocking all cookies may cause some websites to work incorrectly.
• Opt out of MediaWallah cookies by accepting a cookie which tells the MediaWallah system not to uniquely track your web browsing. Click here to opt out of MediaWallah cookies. If you change computers, devices or browsers, or use multiple computers, devices or browsers, or if you delete your cookies, you will need to repeat this process for each computer and device and in each browser. 

To opt out of the use of mobile advertising identifiers on mobile devices:

• Block all mobile ad identifiers: please adjust your advertising preferences on your mobile device. For example, to adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads. Please visit the Network Advertising Initiative’s Mobile Choices Page located at https://www.networkadvertising.org/mobile-choices# for additional detailed instructions on how to use the advertising choice mechanisms for various devices.

To opt-out of interest-based advertising for a CTV (i.e., televisions with third party connected applications, smart televisions and/or digital media streaming devices): 

• Please visit the NAI’s Internet Connected TV Opt-Out Instructions Page located at https://www.networkadvertising.org/internet-connected-tv-choices/ for detailed instructions on how to use the advertising choice mechanisms for various types of CTVs.

To opt out of other identifiers or personal information:

• Please visit our opt out portal located here.

Industry opt-outs

Some of our clients and partners participate in the industry opt-out tools of the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA). When a user uses these industry-opt-out tools to opt out of online behavioral advertising by such participating clients or partners, and where such clients or partners communicate your opt-out preferences to us, we honor such choices. You may opt out of online behavioral advertising from participating clients and partners by:

• Using the NAI cookie-based opt out tool located at http://www.networkadvertising.org/choices/
• Using the NAI audience matched advertising opt tool located at https://optout.networkadvertising.org/optout/email?c=1
• Using the DAA cookie-based opt out tool located at http://www.aboutads.info/choices/
• Downloading the DAA’s AppChoices tool for mobile applications, located at https://youradchoices.com/appchoices

Please note that opting out through the above mechanisms does not opt you out of being served advertising from the participating companies. You will continue to receive ads from participating companies that are not targeted to your interests while online.

Data Retention

We retain the types of information noted above for up to one year from the date on which such information was collected. After one year, we discard the information about individual users and retain only aggregated or summary data. Aggregated and summary data is retained as necessary to fulfill a legitimate business purpose, comply with our legal obligations, resolve disputes, and enforce our agreements.

Data Security

We take commercially reasonable steps to help protect and secure the information that we hold about you. However, no data transmission over the Internet or wireless connection, or electronic storage of data, can be guaranteed to be completely secure. We cannot guarantee perfect security of any information we collect.

Legal and Regulatory Compliance

We reserve the right to disclose information if we have a good faith belief that such disclosure is required to comply with legal or regulatory requirements, or to protect our or others’ rights or prevent harm, including in response to lawful requests by public authorities, to meet national security requirements or to meet other law enforcement or legal requirements.

Third Parties

Our Website and Services may contain tracking technologies of third parties or may link to third party content or services. We do not control and are not responsible for the privacy practices of third parties, and this Privacy Policy does not cover collection or use of information by third parties. Visitors to or users of third party websites, content, services or other media should consult the privacy policies of such third parties to learn about such third parties privacy practices.

Children

We do not knowingly collect any personal information from or provide any services to children under the age of 16. If we learn that a user is under 16 years of age and we can identify personal information relating to such a user, we will take steps to delete such information promptly.

Third-Party Service Providers

We may retain certain third party service providers to perform functions and services on our behalf, such as cloud services for storing and processing information, and customer relationship management services. We may share information with our third party service providers to the extent necessary to perform such functions and services, pursuant to obligations on such third party service providers that are consistent with this Privacy Policy.

Business Transfers

We may disclose information we have collected to third parties if we sell or buy any business or assets or if we merge with any other business. In this case, we may disclose your information to the prospective seller or buyer of such business or assets or to the entity with whom we merge.

Aggregate Information

We may share aggregate and anonymous usage statistics regarding the Services and our Website with the public or businesses with whom we work. We may also use such aggregated information to help us improve our Website and our Services.

Information for European Union and Switzerland Residents

We collect, use, share, and/or transfer personal data of individuals in the EEA and Switzerland when we have a lawful basis for doing so, which typically entails user consent or, in some cases, our legitimate interests. To the extent we rely on your consent (which may be provided either directly to us or via a third party) to use your information in certain ways, we will process your personal data within the scope of that consent. In addition, personal data may also be processed on the basis of the legitimate interest that we and/or our clients have in personalizing and measuring advertising, and analyzing, improving, optimizing and personalizing users’ experience.

Individuals in the EEA and Switzerland have a number of rights with regard to their personal data, including the right to access, correct and delete certain personal data processed by MediaWallah and the right to complain to EU Supervisory Authorities.

If you have questions about any of these rights, please contact us. You should also contact us if your personal data or preferences change, if you don’t want us to send you the information you previously requested, or if you have any queries about how we use your personal data please contact us at privacy@medialiance.com. We will do our best to resolve your concern.

Information for Residents of California, Virginia, Colorado, Connecticut, Utah And Nevada

In this section, we provide information for residents of California, Virginia, Colorado, Connecticut, Utah, and Nevada, as may be required under applicable privacy laws of such states from time to time (“State Privacy Laws”). For instance, the California Consumer Privacy Act (“CCPA”), as amended by the California Consumer Privacy Rights Act (“CPRA”), and the Virginia Consumer Data Protection Act (“VCDPA”), require that we provide their respective residents certain specific information about how we handle their personal information. Because certain State Privacy Laws require that we disclose specific information about how we handle certain personal information collected about residents of their states, the scope of this section may be different than the scope of the rest of our privacy policy.

Definitions of Key Terms

Under State Privacy Laws, subject to certain exceptions, “personal information” is generally any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular resident or household in the applicable state.

A “Sale” of personal information under State Privacy Laws such as CCPA and VCDPA may occur any time a business sells or makes available any personal information to a third party for monetary or other valuable consideration. 

A “Share” of personal information under the CPRA generally means disclosing, making available or communicating personal information by a business to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration, including transactions between a business and a third party for cross-context behavioral advertising for the benefit of a business in which no money is exchanged. 

“Cross-context behavioral advertising” means the targeting of advertising to a consumer based on the consumer’s personal information obtained from the consumer’s activity across businesses, distinctly-branded websites, applications, or services, other than the business, distinctly-branded website, application, or service with which the consumer intentionally interacts. “Sensitive information” under State Privacy Laws is generally defined as personal information that reveals sensitive information about a consumer, such as social security, driver’s license, state identification card or passport numbers, account log-in, financial account, debit card or credit card numbers in combination with any required security or access code, password or credentials allowing access to an account, precise geolocation, data revealing racial or ethnic origin, religious beliefs, physical or mental health diagnosis, sexual orientation, or citizen or immigrant status, as well as processing of genetic or biometric data for identification, and personal data collected from a known child.

Information We Collect

Our Website and Service collect personal information. We have collected, in connection with our Website or our Services, the following categories of personal information from consumers within the last twelve (12) months. Please note that information listed in some categories may overlap with other categories.

Category	Collected	Details	Sources
A. Identifiers	YES	From users of our Website: name, postal address, email address, telephone number From users of our Website, and from Internet or digital media users for purposes of our Services. IP address, hashed email address, cookie ID, user agent string, operating system, (in the case of mobile devices) device type and mobile device advertising identifier (e.g. Apple IDFA or Android Advertising ID), and (in the case of OTT or CTV devices, IFAs and/or CTV ID).	Collected from our website or from third parties, or from our communication with the consumer. Collected directly from consumers through our tracking technologies; collected from clients and partners such as data suppliers, data aggregators, owners or operators of digital media properties, advertisers and agencies
B. Personal information categories listed in the California Customer Records Statute (Cal. Civ. Code § 1798.80(e))	YES	From users of our Website:name, postal address, email address, telephone number	Collected directly through our tracking technologies; collected from partners such as data suppliers, analytics partners
C. Protected classification characteristics under state or federal law.	NO
D. Commercial information	YES	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	Collected from clients and partners such as data suppliers, data aggregators, owners or operators of digital media properties, advertisers and agencies
E. Biometric information	NO
F. Internet or other electronic network activity information	Yes	Such as browsing history, search history, and information regarding a consumer’s interaction with an internet web site, application, or advertisement	Collected from clients and partners such as data suppliers, data aggregators, owners or operators of digital media properties, advertisers and agencies
G. Imprecise Geolocation data	Yes	As stated above under “Data Elements We Collect and Share for the Services”	Collected from clients and partners such as data suppliers, data aggregators, owners or operators of digital media properties, advertisers and agencies
H. Sensory data	NO
I. Professional or employment related information	NO
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	NO
K. Inferences drawn from other personal information.	YES	We make inferences that certain devices are being used by the same consumer or household.	Our internal analytics.

The Purposes for Which We Collect and Use Personal Information

MediaWallah is an advertising technology company that provides data connectivity services designed to enable our clients to reach consumers with greater efficiency and more relevant messages across various digital channels, including online and mobile.The personal information we collect is for the purpose of providing our services to our clients, and for the purpose of operating our website. In order to provide our services and/or operate our website, we also use the personal information we collect for these additional business purposes:

• To fulfill or meet the reason you provided the information. For example, to respond to your inquiries or to communicate with you regarding the provision of services you purchase or license or information you request.
• To provide, support, personalize and develop our Website experience.
• To create, maintain, customize, and secure your account with us.
• To process your requests, purchases, transactions and payments and prevent fraud.
• To identify and repair errors and impairments in the functionalities of our services and perform debugging.
• To provide you with support, including to investigate and address your concerns and monitor and improve our responses.
• To enable our clients to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through websites, applications and other media, or via email or text message (with your consent, where required by law).
• To help maintain the safety, security, and integrity of our website, services, databases and other technology assets, and business.
• For testing, research, analysis, and product development, including to develop and improve our website and services.
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
• As described to you when collecting your personal information or as otherwise set forth in the State Privacy Laws.

MediaWallah will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

MediaWallah will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Disclosure, Selling and/or Sharing Personal Information

MediaWallah may provide your personal information to third parties for a business purpose, or Sell or Share your personal information (subject to your right to opt out – see “Do Not Sell or Share My Personal Information” below).

Notice of Disclosures of Personal Information for a Business Purpose

In the preceding twelve(12) months, MediaWallah has disclosed the following categories of personal information for a business purpose (corresponding to the categories listed in the table above):

• Category A: Identifiers
• Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
• Category D: Commercial information.
• Category F: Internet or other similar network activity.
• Category G: Geolocation data.
• Category K: Inferences drawn from other personal information.

We disclose personal information for a business purpose to the following categories of third parties:

• Service providers
• Clients
• Partners

Notice of Sales and Sharing of Personal Information

In the preceding twelve(12) months, MediaWallah has Sold or Shared the following categories of personal information:

• Category A: Identifiers
• Category B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).
• Category D: Commercial information.
• Category F: Internet or other similar network activity.
• Category G: Geolocation data.
• Category K: Inferences drawn from other personal information.

In the preceding twelve (12) months we have Sold personal information to or Shared personal information with the following categories of third parties::

• Clients
• Partners

Do Not Sell My Personal Information

If you would like to exercise your right to opt-out of our sale of your personal information, you or your authorized representative may submit a request to us by visiting the following page: Don’t Sell My Information

Your Rights and Choices

Right to Know	You may have the right, depending on your jurisdiction, to request the following about the personal information we have collected about you during the past 12 months: • The categories and specific pieces of personal information we have collected about you; • The categories of sources from which we collected the personal information; • The business or commercial purpose for which we collected the personal information; • The categories of third parties to whom we Sold or with whom we Shared the personal information; • The categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose;  • The specific pieces of personal information about you that we collected, disclosed to third parties for a business purposes, Sold to and/or (if you reside in California) Shared with, third parties; and • The right to receive requested information in a readily-usable format if provided electronically.
Right of Correction	You have the right to ask us to update or correct any of your personal information which is out of date or incorrect.
Right of Deletion	You have the right to ask us to delete the personal information we have collected from you, subject to exceptions the law provides.  For example, to the extent permitted by State Privacy Laws, we may deny a deletion request if retaining the information is necessary for us or our service provider(s) to: (a) complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you; (b) detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities; (c) debug products to identify and repair errors that impair existing intended functionality; (d) protect our legal interests, to defend our rights in a case of potential, threatened, or actual litigation, and to enforce our rights; (e) comply with a legal obligation and/or (f) fulfill internal and lawful uses that are compatible with the context in which you provided the information.
Right of Non-Discrimination	You have the right to not be discriminated against if you exercise these privacy rights. We will not discriminate against you, deny, charge different prices for, or provide a different quality of goods or services if you choose to exercise these rights.
Right to Opt-Out of Sales and/or Sharing of Personal Information	Under certain State Privacy Laws, you have the right to opt of the Sales (and/or Sharing, if you reside in California) of your personal information to third parties.  Please refer to the section entitled “Do Not Sell or Share My Personal Information” above.
Right to Limit Use & Disclosure of Sensitive Personal Information	We do not collect, use, or disclose information we believe to be sensitive under State Privacy Laws.
Notice at Collection	At or before the point of collection, notice must be provided to the individual of the categories of personal information collected and the purposes for which such information is used.
Exceptions to These Rights	The law provides for certain exceptions to the rights described above. We reserve the right to avail ourselves of these exceptions where applicable.

Depending on where you reside, you may have additional legal rights with respect to your information under State Privacy Laws, beyond those described under “Opting Out in Relation to our Services” above. These rights are described below. While some of these rights apply generally, certain rights apply in limited cases. Consistent with State Privacy Laws, this Supplemental Notice provides a way to exercise such rights for residents of the above states. This section does not apply to any matters exempted from State Privacy Laws during the period of exemption, nor to matters covered by an applicable law prior to the relevant portion of the applicable State Privacy Laws going into effect

Exercising Your Rights‍

To exercise the rights described above, please submit a verifiable consumer request to us by either:
Calling us at + 1 (855) WALLAH1 or +1 (855) 925-5241 or by emailing us at privacy@medialiance.com

Only you, or a person that you have authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

The verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. 

Making a verifiable consumer request does not require you to create an account with us. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. 

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. 

Response Timing and Format
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Non-Discriminaton
We will not discriminate against you for exercising any of your rights. Unless permitted by applicable State Privacy Laws, we will not:

• Deny you goods or services;
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
• Provide you a different level or quality of goods or services; or
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services

However, we may offer you certain financial incentives permitted under State Privacy Laws that can result in different prices, rates or quality levels. Any permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.

CCPA Metrics for 2022 

Pursuant to CCPA Regulation 999.317(g), MediaWallah informs you of the following metrics with respect to the year 2022.  Note: The foregoing numbers are based upon requests received from all individuals and not only from “consumers” as defined under the CCPA.

a. In 2022, the number of requests to know that MediaWallah received, complied with in whole or in part, or denied: 15 received, 15 complied with, and 0 denied.

b. In 2022, the number of requests to delete that MediaWallah received, complied with in whole or in part, or denied: 23,288 received, 23,280 complied with, and 8 denied.

c. In 2022, the median number of days within which MediaWallah substantively responded to requests to know, requests to delete, and requests to opt-out: 8 days.

Other California Privacy Rights 

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website and our Service that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@medialiance.com or write us at:

MediaWallah, LLC
100 Park Ave
16th Floor
New York, NY 10017

Changes to This Privacy Policy

We may change this California Privacy Notice from time to time in response to changing legal, technical or business developments. Such changes will be effective as soon as we post the revised policy on this page, unless a different date is stated. If we are required by applicable data protection laws to obtain your consent to any material changes before they come into effect, then we will do so in accordance with such data protection laws.

Contact Us

If you have questions or comments about this Privacy Policy, you can contact us at: privacy@medialiance.com  or by mail, to the following address:

MediaWallah, LLC
100 Park Ave
16th Floor
New York, NY 10017

Last Updated: January 16, 2024