by MediaWallah | Jul 20, 2022 | Featured, Resources, White paper
Gartner predicts that 80% of marketers with media budgets of $1 billion or more will be using clean rooms by 2023. As you set off on your own clean room journey, arm yourself with critical intelligence to find the right clean room for you. Use MediaWallah’s Clean Room...
by MediaWallah | May 23, 2022 | Resources, White paper
As third party cookie use declines, companies increasingly turn to three alternate identifiers to achieve scale and accuracy: Hashed Emails (HEMs), Mobile Ad IDs (MAIDs), and IP addresses. But how reliable and addressable are these identifiers — and what actions...
