by MediaWallah | Mar 29, 2022 | Resources, Webinars
Customer Data Platforms (CDP)s have transformed the way brands segment audiences, gather analytics, and activate. But this game-changing tech won’t outperform on its own. To make the most of a CDP investment, brands need to start by preparing the data right. In...
by Nancy Marzouk | Mar 16, 2022 | Insights, Resources
Marketers are about to feel the effects of third-party cookie loss and mobile ad id depreciation in an entirely new way. As brands embraced identity as a new targeting option, third party data has acted as the “glue” between sets of first party data. A...
by MediaWallah | Mar 14, 2022 | Careers, Resources
Our MediaWallah Careers Q&A offers one-on-ones talking MediaWallah, career paths, and life beyond work with MediaWallah teammates. Today’s guest: Tulio Hernandez, Senior Data Engineer What’s your role at MediaWallah? My official title is Senior Data...
by MediaWallah | Mar 9, 2022 | News, Resources
MediaWallah is proud to partner with Nielsen to deliver premium local identity data at scale to power up the Nielsen Identity System for Digital Ad Ratings in Australia. From the press release: “Nielsen is thrilled to announce its first Australian...
by MediaWallah | Mar 2, 2022 | Insights, Resources
When it comes to data security, there’s no “best” data clean room — only the clean room that fits your brand’s unique security profile, argues MediaWallah Chief Data Scientist Bobby Atefi. Start with four distinct security tolerance factors,...
by MediaWallah | Feb 3, 2022 | Events, Resources
RampUp / San Francisco || February 28th – March 1 SXSW / Austin || March 11 – 20Attending RampUp or SXSW in 2022? Many leaders struggle to find fully secure clean rooms, identity effective enough to support CDPs, or face battles connecting...
