by Nancy Marzouk | Jun 30, 2022 | Insights, Resources
With a full week’s hindsight after Cannes Lions 2022 – the first Lions event since the pandemic – now is a perfect time to offer a few observations about the event with an eye to the ad industry as a whole. In no particular order, I offer five Cannes Lions...
by MediaWallah | Jun 22, 2022 | News, Resources
From the article:Amazon Web Services, one of the most popular data hosting services for marketers, is joining forces with the Unified ID 2.0, an open-sourced alternative identifier developed by The Trade Desk and supported by over 40 publishers.The partnership,...
by MediaWallah | May 23, 2022 | Resources, White paper
As third party cookie use declines, companies increasingly turn to three alternate identifiers to achieve scale and accuracy: Hashed Emails (HEMs), Mobile Ad IDs (MAIDs), and IP addresses. But how reliable and addressable are these identifiers — and what actions...
by MediaWallah | May 13, 2022 | Insights, Resources
Several years ago, a host of brands decided to “in-house” their programmatic media buying in order to reduce middleman fees and increase transparency and control. But many soon realized they needed support managing technology and execution. So, rather than truly...
by MediaWallah | May 1, 2022 | Careers, Resources
Our MediaWallah Careers Q&A offers one-on-ones talking MediaWallah, career paths, and life beyond work with MediaWallah teammates. Today’s guest: Sam Colon, Lead Data Analyst. What’s your role at MediaWallah, and what do you do in the day-to-day? As part of...
by MediaWallah | Apr 7, 2022 | Events, Resources
Tuesday, May 24th | 11:40 am – 12:05 pmMGM Grand Las Vegas Data clean room technology is all the rage. Google has one, Amazon’s got one, and third-party clean room partners are starting to multiply. The result? A proliferation of data clean rooms that all need...
