by MediaWallah | Aug 9, 2022 | Insights, Resources
Retail media networks (RMNs) are a hot new trend for brands ready to capitalize on first party data. But without proper identity, are retailers headed toward failure? In her latest for Total Retail, MediaWallah CEO Nancy Marzouk outlines how to make the crucial “data...
by MediaWallah | Jul 26, 2022 | Resources, Working at MediaWallah
Our MediaWallah Careers Q&A offers one-on-ones talking MediaWallah, career paths, and life beyond work with MediaWallah teammates. In today’s post, Data Engineer and former competitive swimmer Henrique Medeiros Dos Reis talks about why he chose to start his data...
by MediaWallah | Jul 20, 2022 | Featured, Resources, White paper
Gartner predicts that 80% of marketers with media budgets of $1 billion or more will be using clean rooms by 2023. As you set off on your own clean room journey, arm yourself with critical intelligence to find the right clean room for you. Use MediaWallah’s Clean Room...
by MediaWallah | Jul 13, 2022 | Insights, Resources
Today, IDs are still new and rife with limitations. Many new concepts being thrown around are not focused on the limitations, which can back brands into a corner unintentionally. Every partnership, data provider, and tech company should be assessed based not only on...
by MediaWallah | Jul 7, 2022 | Insights, Resources
Experts are encouraging brands to lean into their own audience for marketing and advertising and develop a first-party data strategy that can serve as the foundation for “cookieless” targeting and measurement in the future. Many brands are already moving...
by MediaWallah | Jul 5, 2022 | Insights, Resources
MediaWallah Founder & CEO Nancy Marzouk turns to her successes at MediaWallah and prior to offer sage advice to would-be founders. Want your startup to succeed? Examine: Why you’ve started your business, how you handle cash burn, and whether you’re...
