by MediaWallah | Nov 21, 2022 | Identity Tips, Resources
When evaluating identity partners, how much consideration should you give match test results? If addressability is important to you, then probably very little. Why Match Tests Don’t Always Match Up True, match rates can indicate how well a partner pairs your...
by Nancy Marzouk | Nov 7, 2022 | Insights, Resources
A lot of brands have reached a turning point with their first party data. Many have already done the heavy lifting to aggregate internal data, and some have even created their own internal ID to act as a single source of the truth for each customer or prospect. Now...
by MediaWallah | Nov 1, 2022 | Insights, Resources
Proctor & Gamble recently announced their support of The Trade Desk’s UID 2.0 identity framework. For anyone following the companies that are emerging as leaders in identity data management, the partnership is significant for a couple of reasons. First, where...
by MediaWallah | Sep 21, 2022 | Featured, News, Resources
New York, NY – September 21, 2022 — MediaWallah, the identity by design provider to the world’s premier brands, publishers, platforms and agencies, today announced that the company is a finalist for Best Identity Technology in the 2022 AdExchanger Awards....
by MediaWallah | Sep 16, 2022 | Resources, Working at MediaWallah
Our MediaWallah Careers Q&A offers one-on-ones talking MediaWallah, career paths, and life beyond work with MediaWallah teammates. In today’s post we talk with Senior Solutions Engineer Jeff Chen about why he chose MediaWallah to have an outsized impact at work —...
by MediaWallah | Sep 1, 2022 | News, Resources
Procter & Gamble is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. Will other CPG players follow suit? If they do they may face hurdles of scale: But CPG brands that do not have sufficient first-party data may...
