by Nancy Marzouk | Feb 23, 2023 | Insights, Resources
From Advertising Week: Every few months a new term gains popularity, and people start tossing it around. This phenomenon has become so ingrained in the ad tech industry that we have all come to expect a new “WTF is…” article to come out as soon as any new term arises....
by MediaWallah | Feb 17, 2023 | Events, Resources
With RampUp around the corner, now is the time to reserve your identity discussion with the MediaWallah team at one of the biggest identity resolution events of the year. From clean rooms to graph-building and beyond, learn how we can help you steer the course for a...
by MediaWallah | Feb 1, 2023 | Insights, Resources
With Snowflake and AWS gaining dominance in the clean room / clean tech space, expect mounting interoperability challenges ahead across data sharing platforms. On a Coalition for Innovative Media Measurement (CIMM) panel as part of Mediaocean’s CES 2023 Retreat,...
by MediaWallah | Feb 1, 2023 | Insights, Resources
A recent Salesforce survey of 6,000 marketers finds that brands are looking to greatly diversify their data sources: From 10 sources on average in 2021 to 15 in 2022, they anticipate increasing to 18 sources this year. Upping data diversity is a wise move, especially...
by MediaWallah | Jan 30, 2023 | Insights, Resources
Nancy Marzouk of MediaWallah joins me the Search Engine Journal show to discuss the identity data, how it becomes an integral part of digital advertising, and the critical elements to have in place to create a successful approach. Plus: hear about clean rooms, clean...
by MediaWallah | Jan 19, 2023 | Insights, Resources
The heady digital growth brought on by the pandemic has faded. A recession seems imminent. In tough times, marketers see budgets slashed and turn their focus from spending to saving. But I am not here to deliver another diatribe about how spending in a recession can...
