by cestnous | Feb 20, 2020 | News, Resources
Is the reign over for possibly the most pervasive “pipes” in marketing data? As we watch the fallout from 2020’s Google’s shot heard ’round the ad tech world, it’s worth keeping something in mind about the plan to end third-party cookies on Chrome. Yes, there...
by cestnous | Jan 29, 2020 | News, Resources
If Google Chrome finishes off third-party cookies, what does it mean for the identity business? For some providers, opportunities abound. This month, Google announced plans to end third-party cookie tracking in Chrome by 2022—a move widely seen as ending the...
by cestnous | Dec 20, 2019 | News, Resources
Here’s how to schedule time to talk identity resolution strategy at CES. CES isn’t just the biggest tech even of the year—it’s also home to some of the most vital tech discussions annually. Email us to make an appointment if you’re going to the show...
by cestnous | Dec 18, 2019 | News, Resources
Just in time for your holiday gatherings: how (and why) to tell family and friends about the privacy benefits of first-party ad targeting. With CCPA looming and the holiday season upon us, many in our industry struggle with two very different questions. The first: In...
by cestnous | Oct 28, 2019 | Resources
Many brands think they’re ready for what comes after the third-party cookie.Think again, Nancy Marzouk warns in this AdExchanger op-ed. Ready for a First-Party Future? Think Again. All signs seem to point to the inevitable demise of the third-party cookie. Are...
by cestnous | Mar 18, 2018 | Resources
“I don’t want to leverage a walled garden but there doesn’t seem to be a better option.” I’ve noticed a recurring sentiment in recent conversations with several large advertisers: “I don’t want to leverage a walled garden but there doesn’t seem to be a better option.”...
