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MediaWallah Selected as First Premier Adobe Exchange Partner to Help Audience Manager Customers with Enhanced Onboarding

MediaWallah Selected as First Premier Adobe Exchange Partner to Help Audience Manager Customers with Enhanced Onboarding

by cestnous | Aug 19, 2020 | News, Resources

Collaboration to offer Adobe Audience Manager customers enhanced control in the face of third-party cookie depletion. NEW YORK, NY, August 19 2020 — MediaWallah, a new leader in onboarding and identity resolution, today announced that it has joined the Adobe...
In a “Cookieless” World, Centralized Identity No Longer Makes Sense.

In a “Cookieless” World, Centralized Identity No Longer Makes Sense.

by cestnous | Jul 20, 2020 | News, Resources

A new direction for MediaWallah, and for the identity industry. It’s time to decentralize. Targeted advertising is built on passing along data. Brands hold data on the audiences they need to reach. Publishers hold data on the audiences on their sites. And as things...
Four Crucial Marketing Data Practices to Stay Resilient in Unforeseeable Times

Four Crucial Marketing Data Practices to Stay Resilient in Unforeseeable Times

by cestnous | Jun 4, 2020 | News, Resources

Critical data strategies for a world of sudden change. From a global pandemic to mass protests, 2020 has been a year like no other – and we’re only halfway through. Beyond the human impact of these events, businesses are left struggling with a crisis of planning....
How to Build ROI Into Your Identity Provider Relationship

How to Build ROI Into Your Identity Provider Relationship

by cestnous | May 20, 2020 | News, Resources

How much value you get from identity resolution depends on how you structure your relationship. Like many business initiatives, identity resolution isn’t just a data practice — it’s an investment. When you pay for the solutions and services that your...
For Meaningful Brand Connections During Covid-19, Look to Your People Data

For Meaningful Brand Connections During Covid-19, Look to Your People Data

by cestnous | Apr 8, 2020 | News, Resources

In these challenging times, many brands have made a strategic decision to focus less on selling product – and more on engaging users in a meaningful way. And rightly so. With the world in the throes of a dual health and economic crisis, customers are worried about...
Here’s How to Get a Meeting with MediaWallah at RampUp 2020

Here’s How to Get a Meeting with MediaWallah at RampUp 2020

by cestnous | Feb 24, 2020 | News, Resources

If you’ll be at RampUp 2020, there’s still some time to set up a meeting with our team at RampUp. Our delegation members, Ryan Teshima-McCormick, GM-Partnerships & Operations and Eric Simon, Head of Strategy &...
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