by cestnous | Jul 20, 2020 | News, Resources
A new direction for MediaWallah, and for the identity industry. It’s time to decentralize. Targeted advertising is built on passing along data. Brands hold data on the audiences they need to reach. Publishers hold data on the audiences on their sites. And as things...
by cestnous | Jun 4, 2020 | News, Resources
Critical data strategies for a world of sudden change. From a global pandemic to mass protests, 2020 has been a year like no other – and we’re only halfway through. Beyond the human impact of these events, businesses are left struggling with a crisis of planning....
by cestnous | May 20, 2020 | News, Resources
How much value you get from identity resolution depends on how you structure your relationship. Like many business initiatives, identity resolution isn’t just a data practice — it’s an investment. When you pay for the solutions and services that your...
by cestnous | Apr 8, 2020 | News, Resources
In these challenging times, many brands have made a strategic decision to focus less on selling product – and more on engaging users in a meaningful way. And rightly so. With the world in the throes of a dual health and economic crisis, customers are worried about...
by cestnous | Feb 24, 2020 | News, Resources
If you’ll be at RampUp 2020, there’s still some time to set up a meeting with our team at RampUp. Our delegation members, Ryan Teshima-McCormick, GM-Partnerships & Operations and Eric Simon, Head of Strategy &...
by cestnous | Feb 20, 2020 | News, Resources
Is the reign over for possibly the most pervasive “pipes” in marketing data? As we watch the fallout from 2020’s Google’s shot heard ’round the ad tech world, it’s worth keeping something in mind about the plan to end third-party cookies on Chrome. Yes, there...
