by MediaWallah | Jan 11, 2023 | News, Resources
From AdExchanger: “Clean tech,” Marzouk said, is cloud-based software that houses data and keeps it encrypted and anonymized while accessed by multiple parties (think Snowflake, AWS or Microsoft Azure). The idea of clean tech is to act as a “privacy protective...
by MediaWallah | Dec 15, 2022 | Featured, News, Resources
New York, NY, December 15, 2022 — MediaWallah today announced that it has partnered with Snowflake, the Data Cloud company, to make MediaWallah identity resolution data available on Snowflake Marketplace. This partnership will provide seamless identity access to...
by MediaWallah | Dec 12, 2022 | News, Resources
“Tech vendors that solely provide clean room technology may also note Amazon’s entry into the market with unease. Most of these vendors don’t have the ability to store data, meaning that a marketer would have to move their data from a place like AWS or Google...
by MediaWallah | Sep 21, 2022 | Featured, News, Resources
New York, NY – September 21, 2022 — MediaWallah, the identity by design provider to the world’s premier brands, publishers, platforms and agencies, today announced that the company is a finalist for Best Identity Technology in the 2022 AdExchanger Awards....
by MediaWallah | Sep 1, 2022 | News, Resources
Procter & Gamble is supporting UID2, the alternative identifier developed by demand-side platform The Trade Desk. Will other CPG players follow suit? If they do they may face hurdles of scale: But CPG brands that do not have sufficient first-party data may...
by MediaWallah | Jun 22, 2022 | News, Resources
From the article:Amazon Web Services, one of the most popular data hosting services for marketers, is joining forces with the Unified ID 2.0, an open-sourced alternative identifier developed by The Trade Desk and supported by over 40 publishers.The partnership,...
