by MediaWallah | Dec 8, 2021 | Insights, Resources
As first-party data moves front and center, CMOs are looking to make maximum use of the first-party data the company has available, and the CIO is eager to help. The two share a common goal of using data to properly engage customers and prospects, while also...
by MediaWallah | Dec 7, 2021 | Insights, Resources
Industry by industry, brand by brand, the best approach to identity is driven by a blueprint that is made up of a company’s own data needs, their privacy requirements and their marketing strategy. For larger brands, and innovative brands with a focus on...
