by Nancy Marzouk | Mar 16, 2022 | Insights, Resources
Marketers are about to feel the effects of third-party cookie loss and mobile ad id depreciation in an entirely new way. As brands embraced identity as a new targeting option, third party data has acted as the “glue” between sets of first party data. A...
by MediaWallah | Mar 2, 2022 | Insights, Resources
When it comes to data security, there’s no “best” data clean room — only the clean room that fits your brand’s unique security profile, argues MediaWallah Chief Data Scientist Bobby Atefi. Start with four distinct security tolerance factors,...
by MediaWallah | Jan 31, 2022 | Insights, Resources
Expect consolidation ahead in 2022 as audience management, data porting, and identity tech merge into the new data connectivity stack. MediaWallah Founder & CEO Nancy Marzouk explains what this means for the markets, and how brands should plan their tech...
by MediaWallah | Jan 21, 2022 | Insights, Resources
“In terms of being able to allow the data to be interoperable, you’re going to need to have to work with multiple data clean rooms,” Nancy Marzouk, founder and chief executive of data technology company MediaWallah, said in this interview with Beet.TV for CES...
by MediaWallah | Jan 21, 2022 | Insights, Resources
CTV will take clean rooms to scale, and the path getting there won’t be easy. These were key takeaways from the provocative discussion at the Mediaocean Retreat virtual featuring MediaWallah CEO Nancy Marzouk. Click below for two ways to dive into the...
by MediaWallah | Jan 6, 2022 | Insights, Resources
Following Google’s lead, Amazon recently announced a new clean room offering for brands to be able to connect their insights to their advertising activity across their platform. On the other side of the market, media giant Disney announced it can support multiple data...
