by MediaWallah | Aug 9, 2022 | Insights, Resources
Retail media networks (RMNs) are a hot new trend for brands ready to capitalize on first party data. But without proper identity, are retailers headed toward failure? In her latest for Total Retail, MediaWallah CEO Nancy Marzouk outlines how to make the crucial “data...
by MediaWallah | Jul 13, 2022 | Insights, Resources
Today, IDs are still new and rife with limitations. Many new concepts being thrown around are not focused on the limitations, which can back brands into a corner unintentionally. Every partnership, data provider, and tech company should be assessed based not only on...
by MediaWallah | Jul 7, 2022 | Insights, Resources
Experts are encouraging brands to lean into their own audience for marketing and advertising and develop a first-party data strategy that can serve as the foundation for “cookieless” targeting and measurement in the future. Many brands are already moving...
by MediaWallah | Jul 5, 2022 | Insights, Resources
MediaWallah Founder & CEO Nancy Marzouk turns to her successes at MediaWallah and prior to offer sage advice to would-be founders. Want your startup to succeed? Examine: Why you’ve started your business, how you handle cash burn, and whether you’re...
by Nancy Marzouk | Jun 30, 2022 | Insights, Resources
With a full week’s hindsight after Cannes Lions 2022 – the first Lions event since the pandemic – now is a perfect time to offer a few observations about the event with an eye to the ad industry as a whole. In no particular order, I offer five Cannes Lions...
by MediaWallah | May 13, 2022 | Insights, Resources
Several years ago, a host of brands decided to “in-house” their programmatic media buying in order to reduce middleman fees and increase transparency and control. But many soon realized they needed support managing technology and execution. So, rather than truly...
