by MediaWallah | Jan 30, 2023 | Insights, Resources
Nancy Marzouk of MediaWallah joins me the Search Engine Journal show to discuss the identity data, how it becomes an integral part of digital advertising, and the critical elements to have in place to create a successful approach. Plus: hear about clean rooms, clean...
by MediaWallah | Jan 19, 2023 | Insights, Resources
The heady digital growth brought on by the pandemic has faded. A recession seems imminent. In tough times, marketers see budgets slashed and turn their focus from spending to saving. But I am not here to deliver another diatribe about how spending in a recession can...
by Nancy Marzouk | Dec 14, 2022 | Insights, Resources
Many brands are emerging from the early stages of their first-party data strategy. Now, they are moving on to the next stage in their data strategies. They are looking to augment their data with third-party insights, connect their data with partners and activate their...
by Nancy Marzouk | Dec 2, 2022 | Insights, Resources
The more marketers handle data, the more they need the right technology to ensure that they’re handling it well. Not only do they need to comply with government and industry regulations, they have to actually get value out of it. How those goals are accomplished is...
by Nancy Marzouk | Nov 7, 2022 | Insights, Resources
A lot of brands have reached a turning point with their first party data. Many have already done the heavy lifting to aggregate internal data, and some have even created their own internal ID to act as a single source of the truth for each customer or prospect. Now...
by MediaWallah | Nov 1, 2022 | Insights, Resources
Proctor & Gamble recently announced their support of The Trade Desk’s UID 2.0 identity framework. For anyone following the companies that are emerging as leaders in identity data management, the partnership is significant for a couple of reasons. First, where...
