by MediaWallah | May 10, 2023 | Featured, Insights, Resources
How complex is your identity program? It’s a critical question: Every identity program is different — and different complexity levels demand a unique sets of strategic questions to ask and execute on to ensure success. Since the answer can be elusive,...
by MediaWallah | May 9, 2023 | Insights, Resources
From Advertising Week A major lender gets consumer data from a credit union partner to determine the rate on a loan. An auto company gets loan information to negotiate a sale with a potential customer. A healthcare company gets insurance information about a patient to...
by Bobby Atefi | Mar 23, 2023 | Insights, Resources
Identity is built on connecting signals. Starting with a signal like a pseudonymized email address, it connects those signals to others to identify what additional “addresses” like user emails, IP addresses, or devices belong to the same user or household. But...
by Nancy Marzouk | Feb 23, 2023 | Insights, Resources
From Advertising Week: Every few months a new term gains popularity, and people start tossing it around. This phenomenon has become so ingrained in the ad tech industry that we have all come to expect a new “WTF is…” article to come out as soon as any new term arises....
by MediaWallah | Feb 1, 2023 | Insights, Resources
With Snowflake and AWS gaining dominance in the clean room / clean tech space, expect mounting interoperability challenges ahead across data sharing platforms. On a Coalition for Innovative Media Measurement (CIMM) panel as part of Mediaocean’s CES 2023 Retreat,...
by MediaWallah | Feb 1, 2023 | Insights, Resources
A recent Salesforce survey of 6,000 marketers finds that brands are looking to greatly diversify their data sources: From 10 sources on average in 2021 to 15 in 2022, they anticipate increasing to 18 sources this year. Upping data diversity is a wise move, especially...
