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Brands Must Work to Unify Identity Data to Create a Single Customer View

Brands Must Work to Unify Identity Data to Create a Single Customer View

by Nancy Marzouk | Mar 16, 2022 | Insights, Resources

Marketers are about to feel the effects of third-party cookie loss and mobile ad id depreciation in an entirely new way. As brands embraced identity as a new targeting option, third party data has acted as the “glue” between sets of first party data. A...
Pressing the Accelerator on Identity’s Future

Pressing the Accelerator on Identity’s Future

by Nancy Marzouk | Nov 17, 2021 | News, Resources

MediaWallah’s CEO on our Series A and what’s next: Extending our unique value across enterprise brands, publishers and platforms. Today, I am thrilled to announce that MediaWallah has completed its Series A funding. And on this exciting occasion, I want to take a...
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