by cestnous | Dec 18, 2019 | News, Resources
Just in time for your holiday gatherings: how (and why) to tell family and friends about the privacy benefits of first-party ad targeting. With CCPA looming and the holiday season upon us, many in our industry struggle with two very different questions. The first: In...
by cestnous | Oct 28, 2019 | Resources
Many brands think they’re ready for what comes after the third-party cookie.Think again, Nancy Marzouk warns in this AdExchanger op-ed. Ready for a First-Party Future? Think Again. All signs seem to point to the inevitable demise of the third-party cookie. Are...
by cestnous | Mar 18, 2018 | Resources
“I don’t want to leverage a walled garden but there doesn’t seem to be a better option.” I’ve noticed a recurring sentiment in recent conversations with several large advertisers: “I don’t want to leverage a walled garden but there doesn’t seem to be a better option.”...
by cestnous | Jul 31, 2017 | Resources
For those who know about programmatic reserve, it’s still unclear whether the cost of securing premium guaranteed inventory is worth it With all of the buzz about programmatic reserve — also called programmatic direct or programmatic premium — it would be easy to miss...
