by cestnous | Aug 28, 2020 | News, Resources
Nancy and AdExchanger Executive Editor Zach Rodgers discuss MediaWallah’s past, history, and more. AdExchanger Executive Editor Zach Rodgers sits down for a wide-ranging discussion with MediaWallah CEO Nancy Marzouk, covering how MediaWallah positions...
by cestnous | Aug 19, 2020 | News, Resources
Collaboration to offer Adobe Audience Manager customers enhanced control in the face of third-party cookie depletion. NEW YORK, NY, August 19 2020 — MediaWallah, a new leader in onboarding and identity resolution, today announced that it has joined the Adobe...
by cestnous | Jul 20, 2020 | News, Resources
A new direction for MediaWallah, and for the identity industry. It’s time to decentralize. Targeted advertising is built on passing along data. Brands hold data on the audiences they need to reach. Publishers hold data on the audiences on their sites. And as things...
by cestnous | Jun 4, 2020 | News, Resources
Critical data strategies for a world of sudden change. From a global pandemic to mass protests, 2020 has been a year like no other – and we’re only halfway through. Beyond the human impact of these events, businesses are left struggling with a crisis of planning....
by cestnous | May 20, 2020 | News, Resources
How much value you get from identity resolution depends on how you structure your relationship. Like many business initiatives, identity resolution isn’t just a data practice — it’s an investment. When you pay for the solutions and services that your...