by MediaWallah | Jul 7, 2022 | Insights, Resources
Experts are encouraging brands to lean into their own audience for marketing and advertising and develop a first-party data strategy that can serve as the foundation for “cookieless” targeting and measurement in the future. Many brands are already moving...
by MediaWallah | Jul 5, 2022 | Insights, Resources
MediaWallah Founder & CEO Nancy Marzouk turns to her successes at MediaWallah and prior to offer sage advice to would-be founders. Want your startup to succeed? Examine: Why you’ve started your business, how you handle cash burn, and whether you’re...
by MediaWallah | Jun 22, 2022 | News, Resources
From the article:Amazon Web Services, one of the most popular data hosting services for marketers, is joining forces with the Unified ID 2.0, an open-sourced alternative identifier developed by The Trade Desk and supported by over 40 publishers.The partnership,...
by MediaWallah | May 23, 2022 | Resources, White paper
As third party cookie use declines, companies increasingly turn to three alternate identifiers to achieve scale and accuracy: Hashed Emails (HEMs), Mobile Ad IDs (MAIDs), and IP addresses. But how reliable and addressable are these identifiers — and what actions...
by MediaWallah | May 13, 2022 | Insights, Resources
Several years ago, a host of brands decided to “in-house” their programmatic media buying in order to reduce middleman fees and increase transparency and control. But many soon realized they needed support managing technology and execution. So, rather than truly...
