by MediaWallah | Jan 19, 2023 | Insights, Resources
The heady digital growth brought on by the pandemic has faded. A recession seems imminent. In tough times, marketers see budgets slashed and turn their focus from spending to saving. But I am not here to deliver another diatribe about how spending in a recession can...
by MediaWallah | Jan 11, 2023 | News, Resources
From AdExchanger: “Clean tech,” Marzouk said, is cloud-based software that houses data and keeps it encrypted and anonymized while accessed by multiple parties (think Snowflake, AWS or Microsoft Azure). The idea of clean tech is to act as a “privacy protective...
by MediaWallah | Dec 15, 2022 | Featured, News, Resources
New York, NY, December 15, 2022 — MediaWallah today announced that it has partnered with Snowflake, the Data Cloud company, to make MediaWallah identity resolution data available on Snowflake Marketplace. This partnership will provide seamless identity access to...
by MediaWallah | Dec 12, 2022 | News, Resources
“Tech vendors that solely provide clean room technology may also note Amazon’s entry into the market with unease. Most of these vendors don’t have the ability to store data, meaning that a marketer would have to move their data from a place like AWS or Google...
by MediaWallah | Nov 30, 2022 | Events, Resources
Between data depletion and global uncertainty, 2023 is sure to be full of high stakes, risky bets — and major opportunity. It’s never been a more crucial moment to make a plan for identity. Whether you’re looking to explore new strategic opportunity,...
