by MediaWallah | May 18, 2023 | Featured, News, Resources
New Identity for a New Era For a long time, the identity industry was focused largely on standard workflows and tech stacks. That’s for good reason: Whether it’s creating profiles in a pre-packaged CDP or activating across pre-determined partners, most use cases...
by MediaWallah | May 10, 2023 | Featured, Insights, Resources
How complex is your identity program? It’s a critical question: Every identity program is different — and different complexity levels demand a unique sets of strategic questions to ask and execute on to ensure success. Since the answer can be elusive,...
by MediaWallah | May 9, 2023 | Insights, Resources
From Advertising Week A major lender gets consumer data from a credit union partner to determine the rate on a loan. An auto company gets loan information to negotiate a sale with a potential customer. A healthcare company gets insurance information about a patient to...
by MediaWallah | May 1, 2023 | Featured, News, Resources
MediaWallah Founder & CEO Nancy Marzouk has been named an Honoree of the 2023 Top Women in Media and Ad Tech Awards. The Awards, run by media and advertising publications AdExchanger and AdMonsters, “recognize, celebrate, inspire and bring together the women...
by MediaWallah | Mar 15, 2023 | News, Resources
As data fragmentation and “black box” data providers pose challenges to the marketing industry, it’s becoming increasingly difficult for marketers, publishers, and platforms to connect data on their own terms. However, Nancy Marzouk, CEO & Founder of MediaWallah,...
